So formerly illegal pot farms are going out of business, and the industry is flooded with the product and having to generate demand?
What a strange, dysfunctional problem.
“...the industry is flooded with the product and having to generate demand?”
I think what we are seeing is the equivalent of what happened in retail when Walmart and Costco showed up. Since they could sell massive amounts of product, they could order massive amounts, and thus get massive discounts, and then sell those products for less than any competitor. Soon all their smaller competitors were gone.