Black Friday shopping also undercut by online shopping.
Exactly. A perfect example is Walmart. Like the article stated, Walmart chopped their “big” sale into the 4 Mondays before thanksgiving, all online. They closed the physical stores on Thanksgiving, and really didn’t have the traditional Black Friday blockbuster ad. Many other retailers offered online deals before or on Thanksgiving also; most were online with home delivery or order and pick up at store. Combine that with this year there doesn’t seem to be the must have/can’t find “hot” item.