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Anti-Woke Bank GloriFi to Shut Down
Wall Street Journal ^ | November 21, 2022 | AnnaMaria Andriotis and Rachel Louise Ensign

Posted on 11/22/2022 7:50:09 PM PST by Coronal

The Texas startup that sought to build a conservative banking alternative is shutting down.

GloriFi has laid off most of its employees and told them that it is closing up shop, according to people familiar with the matter and emails to employees reviewed by The Wall Street Journal.

The company’s fate became clear on Friday, when funding that it hoped would carry it through the first quarter fell through, Cathy Landtroop, the company’s chief marketing and communications officer, said in an email to employees.

The “financial challenges related to startup mistakes, the failing economy, reputational attacks, and multiple negative stories took their toll,” Ms. Landtroop wrote in the email.

GloriFi’s app made its debut in September. The company said customers could open checking and savings accounts and apply for credit cards. The app was aimed at people who saw Wall Street as too liberal and wanted a bank that shared their values.

(Excerpt) Read more at wsj.com ...


TOPICS: Business/Economy; News/Current Events; US: Texas
KEYWORDS: glorifi

1 posted on 11/22/2022 7:50:09 PM PST by Coronal
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To: Coronal

The Sharia banking community is flourishing, probably this management team was just a bunch of losers.

Even some FTX Sam guy and his group of professionals was able to make a go of it for much longer than this.


2 posted on 11/22/2022 7:53:50 PM PST by algore
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To: Coronal

The leading application of each new video technology was porn - for example, VHS tape and porn movie rentals.

Apparently the leading application of each new financial technology is fraud.


3 posted on 11/22/2022 7:57:47 PM PST by FarCenter
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To: algore

most antiwoke alternative businesses and online platforms are by random pissed off guys. Unfortunately you need more than righteous anger to be able to start a business that can successfully compete with the entrenched players, especially when they and the rest of the establishment are going to come gunning for you.


4 posted on 11/22/2022 7:57:58 PM PST by jarwulf
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To: algore

Paging Elon Musk...


5 posted on 11/22/2022 8:00:45 PM PST by Izzatso
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To: Izzatso

I’d say he’s got his hands full at the moment.


6 posted on 11/22/2022 8:04:51 PM PST by Coronal
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To: Coronal

word


7 posted on 11/22/2022 8:10:23 PM PST by Izzatso
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To: Izzatso

musk is busy cleaning up Twitter

Video Musk finds closet full of stay woke merchandise at Twitter HQ
https://rumble.com/v1wke2k-musk-finds-stay-woke-merchandise-at-twitter-hq.html


8 posted on 11/22/2022 8:12:04 PM PST by janetjanet998
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To: janetjanet998

LOL I think his remaining employees just found out their Christmas presents.


9 posted on 11/22/2022 8:20:29 PM PST by Izzatso
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To: Coronal

isnt it easier to buy into an existing bank and get them out of the woke nonsense


10 posted on 11/22/2022 8:21:44 PM PST by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Izzatso

He could rebrand them “Stay Awake!”


11 posted on 11/22/2022 8:21:46 PM PST by Izzatso
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To: Coronal

>financial challenges related to startup mistakes, the failing economy, reputational attacks, and multiple negative stories took their toll

How about the financial challenges related to remaining completely unknown to most people? I’m not a Texan, but I spend a fair bit of time keeping up with alt.news and had no clue whatsoever about this enterprise until just now.


12 posted on 11/22/2022 8:22:31 PM PST by No.6
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To: Coronal

This doesn’t make a whole lot of sense to me. They don’t even hold the deposits or issue credit cards - why are they running them off? Why not just say, “Your money is at an insured thrift. This app is being shut down. To visit your money, feel free to head over to West 3rd Street in Pecos Texas during normal banking hours to see a teller.”

From the website:

“GloriFi™ is a financial technology company, not a bank. Banking services provided by TransPecos Banks, SSB, Member FDIC. The Debit Mastercard® and the World Debit Mastercard® are issued by TransPecos Banks, SSB”

My initial reaction was that credit card portfolios got reall hard to sell in 2009, not so much now (yet). And someone (usually a struggling bank) is always chasing deposits. But there aren’t any deposits or credit cards held by this outfit.


13 posted on 11/22/2022 8:26:38 PM PST by PAR35
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To: No.6

Case in point: there’s only one discussion about GloriFi on FR, started 2 weeks ago; and it just references a YT video made shortly before then.


14 posted on 11/22/2022 8:27:32 PM PST by Izzatso
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To: janetjanet998

The janitorial staff need rags, shred these and put them in the supply closet.
Recycling is popular now.


15 posted on 11/22/2022 9:04:12 PM PST by Ex gun maker. (Free thinking is now a radical concept, I will not be assimilated by PC or EV groupthink!)
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To: Izzatso

Fr an almost employee, the guy who tried to pull this together has an ego the size of Texas. Didnt play well with regulators.


16 posted on 11/23/2022 4:28:18 AM PST by RebelTXRose (Our Lady of Fatima, Pray for us! PRAY THE ROSARY!)
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To: Coronal

Bongino started a Parallel Economy payment processor along with Rumble, but I don’t know how they’re doing.


17 posted on 11/23/2022 6:24:56 AM PST by BozoTexino (RIP GOP)
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