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Musk Starts Assembling New Cadre of Leaders Inside Twitter
msn.com ^ | Kurt Wagner

Posted on 11/11/2022 4:13:03 AM PST by RoosterRedux

Elon Musk, who acquired Twitter Inc. two weeks ago and immediately pushed out almost all of its top executives, has started to assemble a new group of senior leaders atop the social network.

The company started reshuffling teams this week following a massive round of job cuts that eliminated roughly half of its 7,000-plus workers on Nov. 4. Among managers who remained after the dust settled, a few have begun to emerge as stewards of some of Twitter’s most important internal divisions as Musk seeks to rapidly overhaul the struggling business.

The rise of new leadership under Musk has provided at least a glimmer of internal stability after a two-week stretch of chaos. The most visible among the new guard has been Yoel Roth, a Twitter veteran who reports to Musk and is now running all of the company’s Trust and Safety efforts -- some of which previously fell under other executives, according to people familiar with the matter. That includes content policies, election efforts and plans to fight spam and fake accounts.

*snip*

Twitter’s marketing and sales divisions are now run by Robin Wheeler, the people said. Wheeler, a sales vice president also reporting to Musk, has been leading the social network’s efforts to soothe advertiser concerns about its brand and content policies. On Wednesday, she hosted a town hall-style meeting on Twitter Spaces with Musk.

The session was intended for advertisers, but reached an audience of well over 100,000 listeners. Last week, Wheeler introduced Musk during a separate private call with a group of marketing advisers and top chief marketing officers at other companies, people familiar with the matter said.

(Excerpt) Read more at msn.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS:

1 posted on 11/11/2022 4:13:03 AM PST by RoosterRedux
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To: RoosterRedux

The most visible among the new guard has been Yoel Roth, a Twitter veteran who reports to Musk and is now running all of the company’s Trust and Safety efforts

The revelation came after reports that several top executives have jumped Musk’s sinking ship - including Yoel Roth, the company’s Head of Safety & Integrity ...
https://freerepublic.com/focus/f-news/4108054/posts#29


2 posted on 11/11/2022 4:20:26 AM PST by PIF (They came for me and mine ... now its your turn)
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To: All
The fascinating thing about Twitter is that it is the primary battleground between Woke World and the rest of us (i.e., those who live in reality).

Musk's declaration that it will become a trustworthy free-speech platform is rankling the hell out of the Woke crowd. Of course, to them, free speech means "hate speech."

The question is, will they stay on Twitter and participate or will they run away from the sunlight? Musk is obviously betting that the Woke won't be able to run away. They will conclude that it is imperative that they stay and defend their collective of fabricated realities.

3 posted on 11/11/2022 4:30:54 AM PST by RoosterRedux
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To: PIF
The press is unreliable about Twitter news since Twitter is in a tug of war between "free-speech" factions and those who hate free speech.

Given that, it is going to be very difficult to figure out what is true, what isn't, what is disinformation, what is just blather...?

With regard to any of these senior executives who have just quit, we have absolutely no idea what the backstory is. In fact, we have absolutely no idea about the accuracy of the original accounts of people like Yoel Roth.

Many of us at FR have been inside companies in turmoil and have personal experience with the bullshit that reaches the public about "key people."

As an aside, Musk is like Trump in that he thrives in chaos. And he often creates it.

4 posted on 11/11/2022 4:39:51 AM PST by RoosterRedux
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To: PIF

“The most visible among the new guard has been Yoel Roth, a Twitter veteran who reports to Musk and is now running all of the company’s Trust and Safety efforts”

****

Roth is a rabid anti-Trumper who in 2016 tweeted that Trump is a racist. YTF did Musk keep this dipsh*t there?


5 posted on 11/11/2022 5:12:53 AM PST by max americana (Fired leftards at work since 2008 at every election just to see them cry. I hate them all.)
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To: PIF

I heard Yoel Roth was let go


6 posted on 11/11/2022 5:19:19 AM PST by struggle
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