Here in Virginia dealers put a "market adjustment" charge on the window sticker for new cars. I've seen them charge anywhere from $4K to $12K extra just because of the market. Car lots are mostly empty here. There are almost no new cars. Lots are full of cars that were traded in. New car lots have become used car lots. When the pendulum shifts I may go search for a deal.
One thing I noticed is there aren't any market adjustment stickers on the more expensive cars. It has been about 5 months since my last service appointment, so I am not up to date on current pricing trends. $5K seems to be the norm when roaming the lots and listening in sales rep phone calls.