Posted on 09/10/2022 5:24:53 AM PDT by FarCenter
TOKYO -- Consumers in Japan and South Korea will have to pay considerably more for Apple’s latest iPhones than they did for last year's model amid a protracted slump in their currencies against the dollar.
The iPhone 14 series, which was unveiled this week, will go on sale on Sept. 16, with changes in price between this year and last differing wildly across markets.
In Japan, the standard iPhone 14 model with 128GB of storage comes with a price tag of 119,800 yen ($841), about 21% higher than the iPhone 13 when it was released a year ago. In South Korea, the comparable increase is 15%.
For comparison, the price in the U.S. for the iPhone 14 was $799, unchanged from last year’s model despite historically high levels of inflation in the country.
The sharp weakening of the Japanese and South Korean currencies left Apple with little choice but to raise prices of its flagship device in order to maintain profitability in those markets, according to Hideaki Yokota, an executive analyst at Japan's MM Research Institute. The yen has depreciated 23% against the dollar, and the South Korean won declined 16% over the past year.
(Excerpt) Read more at asia.nikkei.com ...
/sarc
$841 versus $799? No one will ever be able to afford the extra $42!
Or they can make their phones last another year or two like I do.
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