Kroger is going to be another “go woke, go broke” case.
In Colorado, Kroger is King Soopers and is the main grocery store chain. Lots of huge new stores in the state. The bargains are from digital coupons and buy 5 save 1 or 2 dollars each. I doubt that the woke/broke story will happen. Most of the time the shoppers will ignore department stores and shop online. Package arrives 5 days later. Target looses money. Food is also delivered yet is same day delivered by the store. Kroger makes money. Woke food. Nobody cares. Albertsons/Safeway.? Just not as great.