[Mr Ramsbotham]

... the sorriest damned apology for pizza since Chef Boy-Aren’t-I-F**king-Clever puked up a can of tomato soup and chucked it in a cardboard box with a little bag of yeasty flour and a tiny pack of grated so-called cheese.

[magua]

McDonald’s and Dominos were a novelty and lasted for a while especially in the big towns. But the Italians started to develop an attitude towards these particular companies. In some towns they refuse to use the product. I think one town Lecce in the south had a major dispute and within six months the company packed up and left. You have to be really good in the Food area to gain their respect. Doesn’t come easy.