Corporate sponsorships bring in big amounts of money. Some sponsorships are worth millions of dollars a year to teams and cities, owners of stadiums. It’s hard to refuse such funding.
No, I totally get it. For example, SoFi is paying the Rams $20M a year for the next 20 years. Hard to turn that down.
Still think the Steelers could have found a better company partner with a better name. Heinz worked for so many reasons.
“They drove a dump truck full of money up to my house. I’m not made of stone!”
-Krusty the Clown