There are a lot of eyeballs and TV set in the LA area and that value will not longer belong to the PAC 12.
There are no worse sports fans than those in the LA area. And, they care nothing about college sports.
“There are no worse sports fans than those in the LA area. And, they care nothing about college sports”
That’s a more recent development. UCLA now has a large out of State / Country Student body (paying huge tuitions compared to in-state) They have more women that men enrolled. The Asian Student body is just a tick under the Caucasian student body. Factor in other POC and it’s not even close. The Asians are much more focused on Academics not attending Sporting events. It doesn’t change much after graduation.