” foray into identity politics through a partnership with a group called The Gender Cool Project”
It is the hundreds of activist termites like this “Gender Cool Project” that terrorize, though threats of blackmail, these companies into doing their bidding.
Most CEOs of these companies have no spine (or principles other than the bottom line) and would rather not have to put up with mobs protesting in front of their headquarters and all the resulting bad publicity, so they quickly cave.
And the left has been much better at scaring them into supporting their agenda than we on the right.
So, to get these corporations to see things our way (and to supply those CEOs with some backbone), we have to threaten them with even more pain than what the left can dish out.
Hitting their bottom line is definitely part of it, and providing strong moral and public support for those who have the courage to stand up to the woke terrorists goes a long way too.
CEOs need to form a consortium across the country to hire an army of crisis actors that can move from one city to another, just like the leftists do, to COUNTERPROTEST any lefty demos in front of their buildings. Should pay for itself in no time.