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Baskin-Robbins' Shocking New Re-Branding Campaign
PJ Media ^ | 16 Apr 2022 | Athena Thorne

Posted on 04/17/2022 9:47:04 AM PDT by Rummyfan

click here to read article


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1 posted on 04/17/2022 9:47:04 AM PDT by Rummyfan
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To: Rummyfan

Wow! Simply trying to sell their ice cream to everyone. Amazing!


2 posted on 04/17/2022 9:50:00 AM PDT by vpintheak (Live free, or die!)
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To: Rummyfan

That’s nice. When I first saw the article I thought they were going to advertise “A flavor for every gender” or something.


3 posted on 04/17/2022 9:51:46 AM PDT by euram
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To: Rummyfan

That’s an ad campaign and not a rebrand. And probably a really overdue ad campaign. B&R is fading away.


4 posted on 04/17/2022 9:56:20 AM PDT by discostu (like a dog being shown a card trick)
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To: Rummyfan

Finally, a company I don’t hate!


5 posted on 04/17/2022 9:57:00 AM PDT by The Duke (Search for 'Sydney Ducks' and understand what is needed.)
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To: discostu

Agree. They exposed their political agendaa which is not mine. I never had Ben & Jerry... but I LOVE Haagen Dazs ice cream!


6 posted on 04/17/2022 9:58:14 AM PDT by UMCRevMom@aol.com
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To: The Duke

If they want to prove their bona fides they have to be banned on Twitter and Facebook.

Otherwise they are suspect.

;-)


7 posted on 04/17/2022 10:01:39 AM PDT by cgbg (A kleptocracy--if they can keep it. Think of it as the Cantillon Effect in action.)
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To: Rummyfan

Other than tossing newspaper as a 12/13 year B&R 31 Flavors was my first job for 2 1/2 years, Fullerton California, Brea Blvd. Long gone now. Some good memories and meet a couple lasting friends.


8 posted on 04/17/2022 10:03:19 AM PDT by DAC21
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To: Rummyfan

They have very good ice cream. 60 years ago it was the best, but then they lowered the quality a bit.


9 posted on 04/17/2022 10:03:47 AM PDT by devere
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To: Rummyfan

I stopped going there when they started including frozen yogurt among their 31 flavors. I also noticed a change in the clientele, which went from balanced family to short haired mothers with very small children — no more dads or teenagers.

Selling ice cream to dieting sado-masochistic hyper-moms. Dumb move that was.


10 posted on 04/17/2022 10:06:12 AM PDT by Born to Conserve
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To: Rummyfan

Don’t spoil it by ordering colored ice cream....


11 posted on 04/17/2022 10:08:01 AM PDT by G Larry (Anybody notice that Satan is hard at work?)
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To: Rummyfan
“Seize the Yay”? I like it!

https://www.youtube.com/watch?v=6ANsC3zSwuE

12 posted on 04/17/2022 10:11:20 AM PDT by CtBigPat (The time of Crisis is ending. Now comes Normalization.)
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To: G Larry

13 posted on 04/17/2022 10:13:20 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: euram

Yeah semen flavored ice cream ??


14 posted on 04/17/2022 10:13:21 AM PDT by njslim
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To: Rummyfan

I’ll buy that!!!!!!


15 posted on 04/17/2022 10:14:32 AM PDT by eeriegeno (Checks and balances??? What checks and balances?)
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To: Rummyfan

They don’t need to be woke...their most famous employee was the teenage Barack Hussein.

Of course Hussein’s only contribution to B&R was to steal ice cream and give it to his friends. A anct about which he has openly bragged.


16 posted on 04/17/2022 10:25:31 AM PDT by BenLurkin ((The above is not a statement of fact. It is either opinion, or satire. Or both.))
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To: Rummyfan

re-fresh-ing! they’ll get my dollar!


17 posted on 04/17/2022 10:30:27 AM PDT by avital2
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To: Rummyfan

It’s time for the marketing industry to recognize that people don’t identify with (and don’t buy) product commercials depicting people who don’t look like themselves.


18 posted on 04/17/2022 10:33:34 AM PDT by immadashell (New Planned Parenthood slogan: Black Babies’ Lives Don't Matter!c)
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To: Rummyfan

“Made your bed? That’s a reason to celebrate. “

Really? LOL


19 posted on 04/17/2022 10:34:48 AM PDT by plain talk
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To: discostu

I worked there in high school. I always got in trouble for making my scoops too big.🤨


20 posted on 04/17/2022 10:37:29 AM PDT by leaning conservative (snow coming, school cancelled, yayyyyyyyyy!!!!!!)
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