Posted on 01/26/2022 6:04:34 AM PST by blam
I have no experience in marketing, auto manufacturing business, etc, but even I could predict that a decent PU truck priced at 20 would be a huge hit, now where do I get one :) Good on Ford for producing a vehicle that people want and can afford. I have no intention of paying $50,000 to 70,000 for a car or truck.
Ford doesn't want to raise the price, so the high demand means the secondary market will soar. Any of the lucky owners can resell their truck for much more than they bought it.
(Yes, the reseller would then need to find another truck but depending on their situation, they may decide the resale as worth it).
A $20K pickup? Are we in a time warp?
Combination gas/electric. (The only reasonable approach to a battery vehicle. Does not require long recharge times.)
I’m guessing that 20k for such a vehicle is about 5k twenty years ago.
When you have so many orders the normal thing to do is raise the price until orders match production. I wonder if it has air conditioning.
I’m trying to think if ever there was a hotter, more desirable vehicle ever to have hit the market. And no, I don’t think there was. This Ford maverick is the best vehicle ever.
You want a hybrid? Here’s one priced about $10,000 less than a comparable Prius or Honda Civic. Do you want a pick up that meets 90% of your needs? Here’s one about $15,000 less than the average F150.
It really is no surprise that Ford cannot make enough of these to keep up with the demand. When they were taking orders, there were over 100,000 names on the list. No wonder they quit taking orders. It may be a year or two before they can make 700,000 to 1,000,000 Mavericks per year just to keep up with the demand.
$20,000?
👍👍👍
Made in Mexico. Scotty Kilmer just reviewed one on YouTube and likes it but is reserving judgement on its longevity.
The pictures look good, but I wonder just what kind of truck you actually get for $20K. Four cylinder? Manual transmission? Hauling or towing capacity?
It is a brilliant marketing move.
While other manufacturers are chasing CUVs, Ford staked its ground on a compact pickup, the Maverick.
The Maverick essentially replaces the entry-level Focus or Ecosport. It brings new customers into the Ford family where they can grow as their lifestyles change.
A Maverick as a first college vehicle.
Bronco Sport after graduation.
Explorer when you have wife and kids.
F-150 or Bronco as your second vehicle.
Ford truck owners have some of the most loyal customers. Now Ford can get them at entry level.
GM and Stellantis cannot do this.
I’d get one of these with the XLT for my daily commute and general weekend chores if I didn’t have to tow a travel trailer. Neat little unibody truck. Bet they’re going to score big on fleet sales.
Around my parts of the woods a $20,000 pick up will get you a nice used truck with 150,000 miles on the clock already.
I have no intention of paying $50,000 to 70,000 for a car or truck.
Gee, you mean you don’t want a 40 speaker system, heads up display, Fine Corinthian Leather seats, duel turbo chargers with intercoolers, gold plated wheels, 750 HP, and Y rated tires albeit the highest speed limits are 80MPH.
You get a Prius with a p/u truck body welded to it.
It has already been tested and has real truck credibility.
The Hybrid Maverick is FWD only, but gets 40 mpg. The AWD Maverick gets the 2.0 EcoBoost Turbo 4 cylinder that makes 250 horsepower.
Various sites have tested the Maverick for towing and hauling near its capacity and it performed just as a truck owner would expect.
But many of these will be used as lifestyle vehicles.
Also, wondering if it can be bought with the built-in generator? If yes, then maybe folks are buying it to power their homes during power outages. Live in texas and still having flash backs of last Februarys ice storm…..
“Any of the lucky owners can resell their truck for much more than they bought it.”
Only if Ford stops production. Why jump in an buy an used vehicle for more when a new one can be bought for less.
My dad said no one would ever pay $20k for a truck.
I’ve done a lot of research on this truck. I really want one. Yes they have a four-cylinder engine. Either a hybrid or a turbo. If you get a hybrid you can expect up to 40 miles per gallon which is fantastic. If you get the turbo you can tow up to 3500 pounds. Which ever engine you get comes with an automatic. No standard transmission.
Critics may scoff that this is not a real truck. Whatever. Most pick up owners carry nothing but air in the bed of their truck 90% of the time. So if you need a real truck, go and buy one. A big F150 XLT 4 x 4. For 50 or $60,000.
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