I assume these are “small ‘s’” Satanists who adopt the name for shock value, and probably don’t engage in actual satanic ritualism, but are a social-activism group with a veneer of paganism.
I honestly don’t know if they are just out for shock value or what rituals they perform.
The organization they front for is comprised of sociopaths, murderers, pedos, pornographers, drug dealers and terrorists. Real Satanists remain in the shadows. These particular people have softened their image, but how can you assume anything about them? You can’t. Just because you did not see them making a snuff film or anally raping a runaway does not mean they don’t do that.
My wife did a deep dive into this since every thing these days is claimed to be satanic, demonic et al. A true satanist doesn’t believe in satan, but see him as an archetype of the first rebel and a call to live in the flesh only. Then you have those under that banner that find power in satanism as in real devil/demon worship. There seems to be as many denominations of satanism as there are other religions. Beats me how one would identify one from the other.