Posted on 10/23/2021 2:56:06 AM PDT by Kaslin
The term "wokeness" implies speaking out on perceived injustices and sometimes in opposition to social norms. Recently, more corporate CEOs have positioned their companies as advocates of political and social causes. This has backfired for several CEOs.
An NPR/PBS poll found that a majority of Americans oppose companies using their public role to influence political, cultural, or social change. There are likely similar views among shareholders, customers, employees, and suppliers.
Nike ditched its Betsy Ross flag sneakers at the behest of a former professional athlete, who wears socks depicting police as pigs. The resulting publicity revealed that Nike relies on low-wage, largely un-unionized foreign labor in what one publication called "abysmal working conditions."
After the urban riots in 2020, professional sports and Hollywood awards programs rushed to support Black Lives Matter (BLM), an organization with the objective of disrupting the nuclear family and defunding police while accusing every white person of being racist. Their TV viewership plummeted. A recent poll of voters found that support for BLM had dropped to 2%.
Procter & Gamble allowed its razor subsidiary to launch a marketing campaign bemoaning toxic masculinity. It triggered a backlash and an $8-billion share value decline. In 48 hours, the public reaction was clear: 23,000 likes and 214,000 dislikes on social media.
"Woke" policies isolate and divide people in many ways: race, sex, religion, age, political affiliation, geography, firearm ownership, ancestor behavior, and sexual preference are just a few. Corporate CEOs should steer clear of fomenting such divisiveness.
There's a good chance a significant percentage of shareholders, clients, and employees don't share the CEO's views on social and political issues. "Help Wanted" signs are everywhere. Shares can be sold with the push of a button. Most products and services have viable competitors.
(Excerpt) Read more at americanthinker.com ...
Every single American should use this enormous power to cripple these bastards
agree
They’re too afraid of tweets bc the media complex has made that communist echo chamber the pulse of the country. Every time I see a story about “ outraged” public or “backlash”
..its always about some tweets by leftist complaining about something.
I go well out of my way to avoid doing business with Woke corporations. I stopped drinking woca cola products after drinking several coke products per day every day for over 40 years when their CEO came out against election integrity laws - and when they openly supported racism against White people.
I will never buy another Gillete product as long as I live.
I avoid Big Tech whenever possible, as well as American, United and Delta airlines as well as pretty much anything from Massachusetts. The list goes on. Why should I give money to my enemies? And yes, I do consider them to be my enemies.
Oh, add any company that is anti-gun. That means Bank of America, Chase and Citibank as well as Dicks. Obviously Ben & Jerry’s, Levis.....pretty much anything from Commiefornia except the agricultural products which tend to be made by the few remaining conservative dissidents there.
woca cola…
Cleverest pun ever.
they're also intimidated by the pink mafia and social media IF they don't support perversity.
they also like to hold up "awards" from various demographic groups as proof of their wokeness.
however, the issue is korporate amerika has been infiltrated in their HR departments by wokes. the majority of HR at the office is minority. there is a "diversity and inclusiveness" office whereby the head of that dept has clearly stated the new hiring quota....and if you're a white male you need not apply.
ceos are afraid they will lose the under 35 business market if they're not seen winning these "awards", don't say the right things on social media....don't position themselves supporting perversity, etc.
they think the under 35 buy from them because of these things. to be fair some will. but the bottom line still is the driver.
price. value. service. quality, etc. those are the things people of all ages shop for.
Every company should do as their mama said by not speaking politics or religion at the dinner table. They have one job to do and that’s to bring in the customer$.
Wokeness is weakness CEOs bow in hopes sales stay good the price of no skills shows.
I watch a lot of golf, and almost every tournament has a corporate sponsor. Sometime during the tournament, the CEO or some other corporate bigwig will give a little speech touting all of the woke things they are doing. I am always struck by how shallow and mediocre these men are, the classic “empty suit” types. One wonders how they rose to the top. Was it by being vapid yes-men?
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