I like your refinement.
I keep in mind that it was Donald T Trump who wrote “The Art of the Deal”
Trump probably thinks about big deals 24/7. DWAC could be the biggest deal DJT has ever embarked upon.
What if the “Trump Media Empire” became the major goto place for social media and advertising.
FOX came in as a start up and kicked CNN and MSNBC mega companies to the curb. You just need to sell what people want to buy. Nobody wants to buy the crap CNN and MSNBC dish out. People went to FOX because they were sick of blatant flagrant hate filled media bias. Trump's entry will most likely be a huge success.
He doesn't always succeed, but he always tries, and learns from his failures.
He created and ran the most successful "Apprentice" for a decade so he can be very successful in Media as well as real estate.
Go Trump family!