They've been doing it for a century. I don't see your point.
They have been doing it with zealot lawyers willing to tilt at windmills pro bono. The odds are against being able to argue a precedent setting case so the majority of lawyers will spend their time taking cases they can win rather than spending their time arguing cases that are mostly going to fail and cost them money.
This is providing legal code written to the purpose and a profit motive at $10,000 plus legal fees a pop built in for a guaranteed payday, so every ambulance chaser around will have a new income stream. Plus there is the lovely little “see something, say something” anonymous tip line, I mean what are they? The coochie police?! 1984 much?!