[econjack]

a purpose-driven food manufacturer, seeking to address “food insecurity, economic justice, and climate change” through plant-based options. Some of its products make cheeky nods to socialism, like the chicken-free Comrade Cluck.

Sometimes being a "woke" company is just plain stupid. Trying to behave like a Socialist company in a competitive market usually fails. Indeed, history is strewn with the wreckage of such Social experiments. Lesson learned...the hard way.

[SamAdams76]

I'm always amused by vegetarians who are looking for a "meat-free" version of a product they tell us is bad for us.

For instance, a tofuburger is touted as tasting just like a hamburger.

Why would they want to even attempt that? I thought that hamburger was evil!

[StAnDeliver]

"Sometimes being a "woke" company is just plain stupid."

You would think so, but it is the only track into the supermarket chains. These guys were under-water from go but they had shelf space from Day One in Kroger/Ralphs, in Meijers, in Target, and Walmart/Sams. Not only that, but they were incorporated into Kroger and Walmart apps from Day One, including coupons, recipes, etc.

Clearly they are not woke.