The problem is that big businesses have their HQs located located in woke dominated cities. They live in that culture and try to impose it on the rest of America.
We need to support local Red State owned and controlled businesses if we want to free this country.
yes local/generic is the answer. it takes advertising out of the equation.
without advertising, the national name brands and LEFTIST media implode.
shifting to local/generic does not hurt the economy, it shifts the power to the middle class.