Maybe some of the a-holes are true believers but I think they really only care about the profit margin and think if they don’t prostitute themselves woke they will be boycotted and get negative press from the equally woketards of the media and social justice mafia.
That seems a big part of it. Especially with these junk food companies, sports, and big media like Disney. They’ve been struggling for years and are at the shooting darts at the wall stage.
So far all it has done, it seems, is hasten their decline.
It is year 3 of this according to the article. I’m not sure anyone was aware of this. Sounds dreadful. I used to mix cereals as a kid. But raisin brand mixed with various sugar cereal sounds dreadful. I’d never purchase this for millions of reasons.