This is being spearheaded by the CEO of salesforce, Mark Benioff - he, along with Obama got a coalition of local Indiana execs to browbeat the GOP to capitulate and reverse the RFRA law that Mike Pence had signed.
This emboldened Benioff and he vowed to continue to use this tactic of using the CEOs to enforce social justice as part of a new political power.
https://www.huffpost.com/entry/marc-benioff-indiana_n_7017032
Ladies and gentleman ... the robber barons have returned.
The next time you are at a retailer point of sale checkout and the screen asks if you’d like to make a donation to Benioff’s Children’s Hospital, think of this.