It's a line of cleaning products with "woke joke" pretensions. I assume some of the products work, since they're still in business. But I won't buy them, since the name does not address on what I actually want, which is clean stuff.
I have been using diluted ammonia for 60 years......works for me.
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I am not certain if I agree with you. When I first heard about it over 20 years ago, it was advertised as being safe to be used in kitchens around food products to remove animal grease.
All of the Marine Corps mess halls started using it, because it is cheap and safe.
The problem the Corps found was that it started being used in the vehicle repair shops. It breaks down petroleum products really well, so well that the petroleum products were escaping the oil/water separators and going straight into the rivers.
I keep a gallon around for general purposes, because it is cheap and it works.