I think your right. Too many choices out there.
I dumped TV in 1997 and have never had cable. However, about 2 years ago I discovered I could watch Amazon Prime and youtube on my smart TV. Rainy days became streaming days. And then we got on our kids Netfix and Hulu family plans.
Well, after a couple of years of that I then visited my wife’s sister’s place where they have cable, but no streaming. I felt like I had entered the dark ages.
The key problem: You can only watch “what’s on” and there are only a few choices from each genre. On amazon, et al, I have literally thousands of choices that I can start at any time I want. I simply search and watch.
Cable is quite literally “soooooo 20th century”.