(double facepalm)...
Good Lord. Virtue-Signalling has become a secondary industry in, and of itself, hasn’t it? Gotta get all those dividends in ‘wokeness’ lest we run the risk of being ‘cancelled’.
Companies are going woke because they are going broke... McDonald’s, Coke, Nike are all leaders in their respective dwindling industries with no bright future prospects. They need to bring attention to wokeness because their marketing and product roll outs have not been successful and wokeness take attention away.