We’re excited about methods for certifying the origin and provenance of online content. It’s an honor to work alongside Adobe, BBC and other C2PA members to take this critical work to the next step,” Microsoft wrote in a blog post announcing the coalition. According to Microsoft, the C2PA will “develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents.”
Yes. Content, not product.