Here is the first pp.
SAN JOSE, Calif., and REDMOND, Wash. — Feb. 22, 2021 — A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content. Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
It does not say or indicate this: “This initiative is to provide publishers with the means to ensure their product is traceable and any alteration can be detected.”
It’s talking about information provenance, not product.
In other words if information is not if acceptable provenance (Ministry of Truth) it is disallowed.
Sorry to learn of your reading comprehension problems.