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Where’s All the Damn Ammo? Federal Premium’s President Has Some Answers
Outdoor Life ^ | January 22, 2021 | Alex Robinson

Posted on 01/23/2021 3:47:32 AM PST by Mr. Mojo

Are ammunition companies hoarding their supplies? Have they stopped making ammo altogether? In short, no. Here’s what’s really going on

Last week I was riding around South Texas with Jason Vanderbrink, the president of ammunition for Vista Outdoor. In other words, he’s the big boss for Federal Premium Ammunition, CCI, Speer, and now Remington ammunition. This is a pretty wild time to be running an ammo company: There are an estimated 7 million new gun owners in the U.S. this year, consumers have been panic-buying rounds in everything from .22LR to .300 Win. Mag., and retailers are backordered for months; plus, there’s the global pandemic complicating supply chains and workers’ safety.

So, we know the question that’s on the minds of every hunter and shooter: Where’s the ammo?

Frustration over the ammo shortage has created some pretty fun conspiracy theories. These are probably the top three: 1) Companies are stockpiling their product to drive up demand; 2) Ammo plants have shutdown completely; 3) Ammo companies are in cahoots to stop selling to civilians and are now selling only to the military. It’s worth noting that similar conspiracy theories cropped up during the panic buying and ammo shortages of 2014. It’s also worth noting that none of these conspiracies are true.

There’s No Crystal Ball for Ammo Sales

The reality behind the ammo shortage is a lot less provocative. After a few years of tough sledding, ammo companies now simply can’t keep up with the unprecedented demand.

“It’s easy to be a Monday morning quarterback,” says Vanderbrink. “During the Trump Administration, for all ammunition companies, it was a tough business. The industry was over capacity and that leads companies to not invest in expansion or refrain from capital expenditures that may be needed.”

During the Obama Administration, some consumers feared stricter firearm regulations and bought as many guns and as much ammunition as they could. That tailed off significantly when Trump was elected. (Folks in the firearm industry call this the “Trump Slump.”) The FBI tracks background checks before firearms purchases through the National Instant Criminal Background Check System, which is the closest measure we have for tracking firearm purchases. Firearm background checks have increased almost every single year since 2002, except for Trump’s first year in office, when they decreased from 27.5 million in 2016 to 25.2 million in 2017. Federal had to lay off 200 employees in 2017. In 2020, there were 39.7 million firearm background checks.

“So when the market turned in March, we were coming off of a tough three-year business cycle.” Vanderbrink says. “[At the time,] the furthest thing from our mind was expanding capacity. So when the market tuned so fast you had two problems: There was certainly not the labor available and, two, it takes time to train people...You just can’t turn on a dime. You can’t go hire hundreds of people overnight, train them and boom, on Friday you have more ammo. It just doesn’t work that way, it’s impossible. The key takeaway is that the business had been tough for three years and we had to right the ship, if you will. And then when demand exploded, it’s impossible to react that fast.”

Raw Material Shortage

Accessing materials has been another challenge for all ammo companies and for individual reloaders. Primers are hard to come by since there’s been such a surge in factory ammo. And brass is another challenge, Vanderbrink says.

“The brass market for the most part is seeing unprecedented demand not only in the ammo market but the national coin shortage and that is certainly driving brass prices up and availability down,” he says. “Brass is a hard commodity to acquire right now and every round that any ammo company makes, for the most part, has brass in it.”

But manufacturers are making ammo, and lots of it. Vanderbrink has taken to YouTube to put some of the conspiracy theories to rest. His first video, shot inside the Federal factory in Anoka, Minnesota, has more than 1.7 million views.

“I’m tired of all the hate mail, I’m tired of people showing up at our factories, I’m tired of reading the misinformation out on the internet right now about us not trying to service the demand that we’re experiencing,” Vanderbrink says in the beginning of the video.

In a follow-up video, he answers the common complaint: Where is all the hunting ammo? “Federal has been around for 99 years and we’ve made more hunting ammo this year than we have in [any of] the 99 years of our company. Certainly that wasn’t enough, we understand that.”

Vista Adds Remington Ammo to the Fold

Besides turning out rounds at the Federal plant, Vista is focused on getting the Remington ammunition plant running at full capacity in Lonoke, Arkansas. Vista purchased Remington ammunition and its assets and the Remington trademark in October after the Remington Outdoor Company filed for bankruptcy. Currently, Vista is bringing back furloughed employees and hiring hundreds of new ones to get Remington Ammunition back on its feet.

“Ultimately the consumer wins with this acquisition,” Vanderbrink says, who got his start in the ammunition business as a salesman for Remington. “We’re going to invest heavily in the brand, we’re going to invest heavily in the facility, and we’re going to modernize it. At the end of the day, the American worker wins, and the end consumer wins… We will get production up and going and that will help [ammo] availability.”

No one is quite sure when the ammo shortage will end, but it likely won’t be any time soon. In November, Vista reported a year’s worth of backlogged ammunition orders in excess of $1 billion.

“It’s going to be awhile,” Vanderbrink says. “All the shelves are empty, so we’ll have to fill the shelves. Understanding the political climate in our country and the social unrest…all of those factors create demand. So I won’t speculate, but getting the Remington factory up at max production will help the end consumer for sure.”


TOPICS: Business/Economy
KEYWORDS: ammo; banglist
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To: Peter W. Kessler

You’re welcome. I always figure more info is better. The army has field manuals on an unbelievable range of things.


41 posted on 01/23/2021 9:48:09 AM PST by shooter223 (the government should fear the citizens......not the other way around)
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To: Mr. Mojo
I'm happy.

When dick's decided to stop selling AR-15s they put a lot of ammo on sale at as much as 50-60% off.

I had hundreds of dollars of dick's gift cards {which I had saved to buy a new set of golf clubs} but decided to dump dick's and buy ammo instead.

Bought several thousand rounds of various kinds of ammo, and have never bought a single thing from dick's since then.

I'm happy.

42 posted on 01/23/2021 9:58:34 AM PST by USS Alaska (NUKE ALL MOOSELIMB TERRORISTS, NOW.)
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To: carriage_hill

Yowser THANKS!


43 posted on 01/23/2021 10:04:17 AM PST by MomwithHope (Forever grateful to all our patriots, past, present and future.)
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To: Hot Tabasco

LOOK AT MILITARY SURPLUS STORES, IT’S EXPENSIVE NOW. 50 ROUNDS .38 SP WAS $60.00. GOT 4. LOOSE IN A PLASTIC SACK. I’M IN ATOKA, TN TIPTON CO. MIGHT BE 1-2 SHORT.


44 posted on 01/23/2021 12:50:40 PM PST by GailA (Constitution vs evil Treasonous political Apparatchiks)
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To: GailA
50 ROUNDS .38 SP WAS $60.00.

LOL! At $60 a box, who wouldn't have ammo in stock?.....No thanks!

45 posted on 01/23/2021 12:57:00 PM PST by Hot Tabasco
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To: Wonder Warthog; AnglePark
AnglePark: "No, it doesn’t."

WW: "Yes, it does. The downturn was for ONE EFFING YEAR in a fifteen year uptrend. Anyone who can do simple statistical calculations can calculate the probability of the uptrend continuing."

Actually, you're confusing firearm background checks with ammunition sales. In my experience, most gun owners - and especially new gun owners - buy and store only small quantities of ammunition, commonly a box or two per gun. I've known gun owners who stored no ammunition at all; they would go out and buy ONE BOX the day before a hunting or range trip.

IIRC, the real problem with the gun industry at that time was their attempts to appease the gun-grabbers by saying "well, we will only sell to the military". Civilians boycotted their products en mass and their sales cratered.

So now you're suggesting that ammo "sales cratered"? That seems to be exactly what the article suggested (although I doubt the 'boycott' you surmise had any significant effect)...

46 posted on 01/24/2021 7:15:48 AM PST by Who is John Galt? (Eff "Crazy Joe" and the stolen horse he rode in on...)
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To: Who is John Galt?

The President of the company made the right decision, even though some folks don’t like or agree with it. In his own words, when the new rush on ammo hit they were coming off three tough sales years — the “Trump Slump.”

And it appears he made the decision soon enough to actually save the company, instead of waiting two, three or more years of declining sales to make tough cuts. That would have been disastrous, especially with the uncertainty of Covid clouding the future.


47 posted on 01/24/2021 7:35:47 AM PST by AnglePark
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To: Who is John Galt?
"So now you're suggesting that ammo "sales cratered"? That seems to be exactly what the article suggested (although I doubt the 'boycott' you surmise had any significant effect)..."

Not talking specifically about ammo. Many companies produce(d) both firearms AND ammo (Remington). Their total sales plummeted IN SPITE OF rising ammunition sales. Which is why the Remington ammo production division is no longer owned by Remington. They had to sell off assets.

Life NRA Member here...........

48 posted on 01/24/2021 9:20:02 AM PST by Wonder Warthog (No Longer Tolerating Trolls!)
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To: Wonder Warthog

Shame what happened to Remington, but mismanagement can kill off even the most well-established companies, with the best reputations...


49 posted on 01/24/2021 10:15:42 AM PST by Who is John Galt? (Eff "Crazy Joe" and the stolen horse he rode in on...)
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To: Hot Tabasco

Try living too close to Memphis. Range has some remanufactured to use there cheaper, they are down to 3 days a week. biden puts his tax thru $60 will sound cheap.


50 posted on 01/24/2021 10:31:57 AM PST by GailA (Constitution vs evil Treasonous political Apparatchiks)
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To: Mr. Mojo

There is no coin shortage, the feds made less in fact, and much is inside of shut down businesses, in vending machines no one can get at.


51 posted on 01/24/2021 10:45:54 AM PST by GailA (Constitution vs evil Treasonous political Apparatchiks)
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To: Man from Oz; Peter W. Kessler

The loads for the Garand have a particular powder charge that has a pressure curve suitable to the rifle. Of course these are produced in smaller runs than normal hunting ammo, and probably not at all right now.

I spoke to Springfield Armory and was told that 150 gr factory loads would work in the rifle, but to avoid heavier bullets. You might confirm this for yourselves by calling them.

You can duplicate the Garand load by hand loading.


52 posted on 01/24/2021 11:20:23 AM PST by MileHi ((Liberalism is an ideology of parasites, hypocrites, grievance mongers, victims, and control freaks.)
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To: MileHi

I’m looking into the equipment necessary to reload at home. It looks like something I’d enjoy doing and, in the long run, would save some money.

I priced brass. Even empty cartridges are expensive, but you don’t have to buy them very often.

I think, with an investment of <$1,000.00, I’d be able to shoot more often and get better than awful at it.

Thanks!


53 posted on 01/24/2021 11:32:33 AM PST by Peter W. Kessler ("NUTS!!!")
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To: Peter W. Kessler
I think, with an investment of <$1,000.00, I’d be able to shoot more often and get better than awful at it.

For folks on a budget, the initial investment can be a lot less. Years ago, I bought a Lee hand press, one of their hand priming tools, plus one of their 9mm "speed dies". Loaded hundreds of rounds of 9mm with that set up, measuring propellant by volume with a 'dipper'. Think my total investment at the time was under a hundred bucks, and you couldn't tell the reloads from factory-new cartridges (consistent performance with no failures of any kind). Go slow, and be careful, but it isn't 'brain surgery'...

;^)

54 posted on 01/24/2021 12:04:00 PM PST by Who is John Galt? (Eff "Crazy Joe" and the stolen horse he rode in on...)
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To: Peter W. Kessler

Look at a turret press. Once you get the dies set, you can leave them in the turret. Saves setting up each die each time. You can set up different turrets for different calibers and just swap them out. Saves some time and deformed brass.


55 posted on 01/24/2021 12:04:02 PM PST by MileHi ((Liberalism is an ideology of parasites, hypocrites, grievance mongers, victims, and control freaks.)
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To: MileHi
The loads for the Garand have a particular powder charge that has a pressure curve suitable to the rifle. Of course these are produced in smaller runs than normal hunting ammo, and probably not at all right now.

I think the Norma 150 grain "JaktMatch" load for the .30-06 duplicates M2 ballistics, with improved quality over military/surplus ammo. Worth a try, if you can find it & don't mind paying for 'top shelf' ammo (I have a bolt action rifle that likes it ;^)...

56 posted on 01/24/2021 12:18:40 PM PST by Who is John Galt? (Eff "Crazy Joe" and the stolen horse he rode in on...)
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To: Who is John Galt?

Thanks for the tip


57 posted on 01/24/2021 12:23:04 PM PST by MileHi ((Liberalism is an ideology of parasites, hypocrites, grievance mongers, victims, and control freaks.)
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To: MileHi

Thank you for the added info MileHi. I am playing it safe with the rounds I shoot through my 42 Springfield Garand. When I hunt big game, I have plenty of other high power rifles to use with the modern day/heavier loads that I have onhand. Cheers!


58 posted on 01/24/2021 2:26:42 PM PST by Man from Oz
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To: MileHi

Thanks!

I found some brass that I’ll buy today. It’s a start.


59 posted on 01/25/2021 6:50:54 AM PST by Peter W. Kessler ("NUTS!!!")
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To: Mr. Mojo
Where’s All the Damn Ammo? Federal Premium’s President Has Some Answers

Anyone have experience with "steel-cased" FMJ 9mm ammo that's being sold?

60 posted on 05/09/2021 8:34:01 AM PDT by JesusIsLord
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