Soma nations are slave nations.
Yes, it’s “soma”, not “some”.
“When a company, let alone an entire industry, reaps huge profits from repeat, high-volume users, it’s exceedingly tempting to not [sic] turn those users away, or, at the least, encourage them to indulge a bit less.”
Ignore that puzzling “not” and I think the author’s point is revealed.
I’m open to hearing proposals on how excessive users can be curbed without burdening moderate users ... but no workable scheme leaps to mind.