These days they are overwhelmingly sticking the word "Social" into everything and framing everything with the word "community" and topping it all off with the never-ending phrase... "we're all in this together" in an attempt to wipe out any thoughts of individualism so as to promote sheepish group think.
Even the Pope is now doing it in his encyclicals, along with the overly liberal Ad Council with their endless flood of Public Service spots on ratio and T.V.
It’s psy-ops by socialists. They’re masters at mind f—ks.