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Please name a "little guy" and how net non-neutrality has hurt him/her.

It's a bit of a hypothetical.

But, for example, if net-neutrality hadn't existed in the late 90s then Yahoo would have been able to pay the premium and throttle up their content and Google would never have had a chance.

If net-neutrality hadn't existed in the early 2000s then Blockbuster would have been able to pay the premium and Netflix or Hulu would never have had a chance.

Net neutrality benefits those without the resources to pay for the premium access to the fast lanes. It allows the next idea, the next Google/Netflix/Hulu or whatever, to compete based on the quality of their idea. Removing net-neutrality benefits established corporations with deeper pockets, like Amazon, NBC, Netflix, etc... because it's an obstacle for any future competitors to overcome.