Hi taffy Lucy....
Again, welcome to FR....but, I repeat myself :-)
I, too, am in marketing....and, have been involved in Sales and/or Marketing, for well over two decades.
And, not disparaging, you, however, I disagree, in that pertinent and related replies tend to get disorganized and hard to keep track of, on dupe threads. For future referencing and research, it can make efforts frustrating.
Keywords help, but folks, here, do not use the keyword function, religiously, so....that typically leaves us with headline searches.
Hi Jane,
I take your point—I guess we have a split decision ;-)
I do agree to the future referencing part— you ‘re 100% correct—it’s a pain when Im researching and I have to sift through a bunch of dry wells, that by their tag teased good info.
However in this *emergency* scenario, I gladly error on the side of more exposure is better to keep the important stuff on the radar without the necessity of keyword searches. (I assume minimal user savvy, my parents as case study, not that Im any tech whiz).
It’s the out-of-home advertising, blasting by the spontaneous billboard effect, Im talking about.
Its amazing and exhausting how many people that I know and work with that sustain on MSM headlines that have zero awareness of so much that we discuss here.
Glad to meet a fellow marketeer :-)