Black Rifle Coffee Company revealed to be just another team of grifters.
It was started by a Vet after his military service. He is a conservative, Veteran. His name is Evan Hafer.
That’s really not true, I watch their podcasts and they are openly supportive of the military and conservative causes..
They are proud hunters and routinely have people from the hunting industry on their podcast...
This is the first time they have been caught up in this type of cancel culture situation and are probably struggling with how to respond.
Their founder is Evan Hafer, former Green Beret and CIA contractor, who served multiple tours in Afghanistan and Iraq....
The other main people at the company are Mat Best former Army Ranger
The other two people are a marine scout sniper and combat air controller
They had Eddie Gallagher on in the past the former navy seal who Trump got involved with and Eddie Gallagher posted yesterday they have recorded another podcast with them to air sometime this week....
So lets cut them some slack, we can’t afford to throw them under the bus for something that took them by surprise...
It could be summed up as:
"Reporter tweeted a pic of Kyle along with a Black Rifle coupon code, implying some sort of celebrity endorsement, which Black Rile denies."
Why would you be thrilled about your company being tied to a polarizing event? Why alienate half of your customer base?
“Black Rifle Coffee Company revealed to be just another team of grifters.”
I would not want my companies name on that kids shirt either in the photo. I do not blame BRCC at all. It was stupid to allow that to happen.
Maybe they just want to sell coffee and stay out of political arguments. Conservatives always say they want celebrities and companies to shut up and sing (or dribble or sell stuff), so I don’t see a problem with that.