McSally’s last round of ads were very good, but started far too late. Voters had already made up their minds about her.
I totally agree!! From day one she should have gone after Mark Kelly for who he really is and pretends not to be: a leftist gun-grabbing baby killing illegal-loving partisan Schumer-licking POS.
Republicans traditionally wait until that final month of the campaign to spend most of their ad dollars, believing that voters aren't really paying attention until then. They did it again this year, but their usual calculus was completely broken by COVID-19 and mail-in ballots. Voters were intently watching politics starting in March - and the Democrats were all over TV claiming they had the answers and it was all Trump's fault.
I have no doubt a lot of Arizonans saw McSally's final ads and said to themselves - "She's actually not so bad. Wait...did my early ballot vote for that nice astronaut guy actually help Schumer?"
Well, yes it did. Maybe try being less gullible next time. :)