At a minimum they must fire their Chief Diversity Officer (pay slightly over $176k per year) and abolish the department. Then we will know that the CEO is serious.
Years ago I bought a new dodge 2500 diesel pickup that came with goodyear tires. At 3500 miles one of the tires developed bulges on the sidewall. Auto manufacturers don't warranty tires, you have to take them to the tire dealer who instead of offering to replace the defective tire offered me a credit against a replacement. The credit was small and no discount offered on the replacement which meant that I would end up paying more for a replacement than I could go down the street and buy a decent tire for, of course I told him no thanks. Before 15000 miles two of the other tires had to be replaced for the same reason. The "warranty" on these defective tires was completely worthless and I ended up paying to replace all of them before 15000 miles.
I've never touched a goodyear tire since then and won't ever.