They really do not understand marketing and sales, do they?
Captive Markets don’t require a lot of marketing skills!
Potential customers who are constrained to purchase a good or service from a particular supplier because of (1) shortages, (2) competitors’ high prices, (3) lack of competition, (4) unique feature or benefit of the item, or (5) the seller owning the buying entity.
Read more: http://www.businessdictionary.com/definition/captive-market.html
I will never watch another NFL football game again, as long as they do this crap. Even if they stop, they've lost a lot of market share. Time to throw away my NFL clothing gear.