I suspect it means the price of cotton clothing is going up when this stuff comes on the market. I am pretty miserable with acetate or the various synthetics in the summer. Of course everything is destined to go up pretty hard with all the fairy dust money the Fed and Washington has dumped into the system this year.
It will have no effect on the price of cotton fabric..in fact, it just "might" result in more cotton being planted and cause the price to drop.