Marvel kept getting more popular, with the last movie making over 2 billion. Star Wars started out with their first Disney movie making over 2 billion, but the more woke they went, the less the movies made.
Instead of using the Marvel model to make Star Wars popular, Disney started using the Star Wars model on Marvel. They force fed Captain Marvel into the storyline, when there was no reason for it.
Despite the collapse of Star Wars sales and merchandising, Disney decided that replacing the successful Marvel series with a "woke" cast was the way to go.
They don't really want the old fans, which was reflected by the open hostility to them by the new directors, actors and actresses. They wanted "woke" fans, not realizing that the "woke" fans aren't fans of Star Wars or Marvel. They're fans of being woke. As soon as they make an industry go "woke," they move on to the next industry. Beyond that, there aren't that many of them. They live on twitter and a few other social media sites.
There's one other possibility, and that's that these people are deliberately trying to crash industries. It's the best way to explain NASCAR.