This still boggles my mind. Money.
There isn’t enough money on the planet to convince me to vote for a Democrat. I don’t care how many commercials they buy. The two sides are so far apart and that line in the sand can’t get anymore defined.
Of course, I do not include in any of this, the RINO/GOPe/Establishment/UNIPARTY/Country Club Republican’s, as they are 50% bad, IMHO, whereas Dem’s are 100% bad.
But, at this point, if a commercial or radio ad is something that sways your opinion on who to vote for then you probably shouldn’t be voting anyway.
There were races in 2018 where the winner was outspent by the loser by double or more. I look at money in an election like I look at power trying to reach the speed of light. Over a certain speed, the amount of power required to significantly increase your speed is simply insurmountable.
Once you have enough money to get the message out solidly and make your case,the rest really doesn’t do much good. And no small number of people will see your ads and that will convince them to NOT vote for you. That’s just the way it is.