LEGO is a greedy, self-serving company. I was selected to be a LEGO Master Educator year before last. I thought it meant piloting new products in the classroom and being in on the ground floor with the product line. All it really meant was allowing them to pick my brain about “how best to serve the education community” by being a pitchman for encouraging my school district to buy more LEGO. Skyping with them in Denmark, I repeatedly told them that they needed to lower the prices on their educational products - no response. After a year of “Mastering”, our group (myself and the rest of the so-called Master Educators) were given our reward. We were going to be allowed to post our LEGO lesson plans on the LEGO Ed site for everyone to download for free. When no one responded the LEGO person said “What? No excitement?” Finally someone asked “Is that it? We get to post our own lesson plans?” The LEGO rep got all snippy and replied “You should consider yourselves lucky. Not everybody gets a chance to be associated with the name LEGO!” I’m so glad my own children preferred Playmobil.
AND when I went to the opening of the dull, dull, dull LEGO Land in Winterhaven the Person in the giant mini figure costume put his claw-like hands where they didn’t belong during our meet and greet! Fresh as paint!