Except this is a bad Israeli translation. What they are referring to is more commonly called Natural Language Processing. NLP shares an acronym, but absolutely none of the same concepts, of Neural-Linguistic Programming.
I am sorely disappointed to learn that.
Here I was reminiscing about EST, NLP, a crazy new-age girlfriend, and a souped-up 1968 El Camino and summer nights at the drive-in.
Those were the days, I tell ya!