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MSNBC treads water during jam-packed news quarter, fails to add viewers
Fox News ^ | April 1, 2020 | Brian Flood

Posted on 04/01/2020 1:01:36 PM PDT by jazusamo

The first quarter of 2020 was filled to the brim with news, from the impeachment trial of President Trump and the contentious Democratic primary to the growing coronavirus pandemic, but MSNBC failed to add viewers, and experts say that's a serious issue for the far-left network.

“This should concern the MSNBC hierarchy,” DePauw University professor and media critic Jeffrey McCall told Fox News.

Fox News grew 38 percent among total viewers during the first quarter of 2020 compared to the same time period last year, and MSNBC's liberal rival CNN grew 26 percent, while MSNBC finished the quarter with roughly the same viewership as Q1 of 2019.

It was even worse for MSNBC when it comes to the key news demographic of adults age 25-54, as Fox News grew 42 percent and CNN grew 27 percent, while MSNBC dropped by one percent – losing viewers during, arguably, the most newsworthy quarter in a decade.

MSNBC’s primetime lineup of Chris Hayes, Rachel Maddow and Lawrence O’Donnell was completely flat compared to last year, while Fox News and CNN both grew by at least 35 percent during the hours of 8-11 p.m. ET.

MSNBC still managed to finish the quarter behind Fox News as the No. 2 basic cable network, but the lack of growth during a jam-packed news quarter should be extremely concerning to MSNBC honchos, McCall said.

"The impeachment trial, COVID-19 coverage and the Democrat presidential primary should have all provided MSNBC plenty of spark to generate audience growth. The flat MSNBC viewership numbers suggest that the channel can maintain their loyal, core audience, but that the appeal of MSNBC is limited beyond the channel's true believers,” McCall said.

(Excerpt) Read more at foxnews.com ...


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: brianwilliams; cablenews; foxnews; lyingmsnbc; madcow; maddow; msnbc; scarborough
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1 posted on 04/01/2020 1:01:36 PM PDT by jazusamo
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To: jazusamo

Anyone foolish enough to admit that they view this joke of a newscast dooms themselves to being forever being considered to be the IQ equal of Maxine Waters.


2 posted on 04/01/2020 1:04:38 PM PDT by Da Coyote
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To: jazusamo

CNN needs to DIAF too. I’m at work and they keep CNN’s lies up on the big screen tv all day. It literally makes me ill.


3 posted on 04/01/2020 1:04:53 PM PDT by snarkytart
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To: snarkytart

That seems like workplace violence.
I’d be looking to a labor attorney.


4 posted on 04/01/2020 1:05:37 PM PDT by nascarnation
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To: jazusamo

If the personalities can’t bring in viewers, then it’s time to renegotiate their contracts and/or replace them with people who can. Business 101.


5 posted on 04/01/2020 1:07:30 PM PDT by monkeyshine (live and let live is dead)
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To: snarkytart

Do you work in an airport? LOL.


6 posted on 04/01/2020 1:07:56 PM PDT by monkeyshine (live and let live is dead)
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To: Da Coyote

Oops, I hope no one thought that “this joke of a newscast” referred to our revered Free Republic. To further defend my apology, always remember that if Mad Cow is on the screen, we’re not talkin’ MENSA.


7 posted on 04/01/2020 1:08:23 PM PDT by Da Coyote
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Oh noooes...quick start another fake impeachment....


8 posted on 04/01/2020 1:09:30 PM PDT by TnTnTn
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To: jazusamo

Don’t watch TV, don’t even own one, so this makes no difference to me. But happy to see a leftist propaganda outlet is having trouble.


9 posted on 04/01/2020 1:09:48 PM PDT by upchuck (Democrats are always the problem, never the answer.)
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To: jazusamo

people don’t like to be lied to... plus people know MSDNC is ChiCom propaganda.


10 posted on 04/01/2020 1:10:18 PM PDT by sheehan (DEPORT ALL ILLEGALS.)
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To: jazusamo

I would much rather watch 1970s episodes of Captain Kangaroo or The Electric Company as opposed to the slop from MSNBC. When I was in Virginia in May of last year, I watched only Fox and Antenna TV whenever I had the TV on in my hotel room.


11 posted on 04/01/2020 1:11:23 PM PDT by OttawaFreeper ("The Gardens was founded by men-sportsmen-who fought for their country" Conn Smythe, 1966)
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To: jazusamo

This surprises me, what with impeachment, followed by the corona virus news happening this quarter, and the liberals who want their “red meat” of liberal interpretations of what’s going on.

So the liberals didn’t tune in night after night, to see the latest talking heads discussing the ongoing impeachment? And then as the virus was spreading, the liberals similarly didn’t tune in, to get the talking points with which to bash the Trump administration actions?


12 posted on 04/01/2020 1:12:57 PM PDT by Dilbert San Diego
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To: upchuck

Agree, it’s encouraging that they haven’t picked up any leftist viewership.


13 posted on 04/01/2020 1:14:13 PM PDT by jazusamo (Have You Donated to Keep Free Republic Up and Running?)
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To: jazusamo
The first quarter of 2020 was filled to the brim with news,... but MSNBC failed to add viewers

I think the operative word here is "news", something that MSLSD seems to avoid in favor of innuendo and invective. To their 100s of viewers, this sounds like "real news".

14 posted on 04/01/2020 1:15:44 PM PDT by Ratman0823 (There is nothing "normal" about the current abnormal)
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Support Free Republic Folks, Donate Today!

Please bump the Freepathon or click above to donate or become a new monthly donor!

15 posted on 04/01/2020 1:17:44 PM PDT by jazusamo (Have You Donated to Keep Free Republic Up and Running?)
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To: snarkytart
I’m at work and they keep CNN’s lies up on the big screen tv all day. It literally makes me ill.

99% of the time a chyron will have “Trump” in it, and it will not be favorable.

16 posted on 04/01/2020 1:18:08 PM PDT by windsorknot
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To: jazusamo

i think i know what the problem is: Lawrence O’Donnell and Joe Scarborough haven’t been telling enough bald-faced lies; they need to up their quotient of bald-faced lies from 70% to 100% ... that should increase their credibility enough to draw in new viewers, especially ones who WANT to be lied to because they can’t stand the truth ...


17 posted on 04/01/2020 1:20:23 PM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: windsorknot

Yes I Know it’s almost a hostile work environment imo.
Even if I try to turn it down, someone will say “turn it up”


18 posted on 04/01/2020 1:20:41 PM PDT by snarkytart
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To: jazusamo

19 posted on 04/01/2020 1:28:14 PM PDT by Fiddlstix (Warning! This Is A Subliminal Tagline! Read it at your own risk!(Presented by TagLines R US))
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To: jazusamo

20 posted on 04/01/2020 1:32:42 PM PDT by SmokingJoe
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