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MSNBC treads water during jam-packed news quarter, fails to add viewers
Fox News ^ | April 1, 2020 | Brian Flood

Posted on 04/01/2020 1:01:36 PM PDT by jazusamo

The first quarter of 2020 was filled to the brim with news, from the impeachment trial of President Trump and the contentious Democratic primary to the growing coronavirus pandemic, but MSNBC failed to add viewers, and experts say that's a serious issue for the far-left network.

“This should concern the MSNBC hierarchy,” DePauw University professor and media critic Jeffrey McCall told Fox News.

Fox News grew 38 percent among total viewers during the first quarter of 2020 compared to the same time period last year, and MSNBC's liberal rival CNN grew 26 percent, while MSNBC finished the quarter with roughly the same viewership as Q1 of 2019.

It was even worse for MSNBC when it comes to the key news demographic of adults age 25-54, as Fox News grew 42 percent and CNN grew 27 percent, while MSNBC dropped by one percent – losing viewers during, arguably, the most newsworthy quarter in a decade.

MSNBC’s primetime lineup of Chris Hayes, Rachel Maddow and Lawrence O’Donnell was completely flat compared to last year, while Fox News and CNN both grew by at least 35 percent during the hours of 8-11 p.m. ET.

MSNBC still managed to finish the quarter behind Fox News as the No. 2 basic cable network, but the lack of growth during a jam-packed news quarter should be extremely concerning to MSNBC honchos, McCall said.

"The impeachment trial, COVID-19 coverage and the Democrat presidential primary should have all provided MSNBC plenty of spark to generate audience growth. The flat MSNBC viewership numbers suggest that the channel can maintain their loyal, core audience, but that the appeal of MSNBC is limited beyond the channel's true believers,” McCall said.

(Excerpt) Read more at foxnews.com ...


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: brianwilliams; cablenews; foxnews; lyingmsnbc; madcow; maddow; msnbc; scarborough
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MSNBC is Comcast
NBC is Comcast
CNN is ATT

These corrupt telecom operations must broken up.


21 posted on 04/01/2020 1:41:41 PM PDT by Gene Eric (Don't be a statist!)
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To: jazusamo
Die, sucker, die!

I managed to fit you on the DIE list on my Tagline! What an honor.


22 posted on 04/01/2020 1:58:43 PM PDT by Right Wing Assault (Die-ggl,TWT,FCBK,NYT,WPo,Hwd,CNN,NFL,BLM,CAIR,Antf,SPLC,ESPN,NPR,NBA,ARP,MSNBC)
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To: Right Wing Assault

Bump! Looks good.


23 posted on 04/01/2020 2:03:24 PM PDT by jazusamo (Have You Donated to Keep Free Republic Up and Running?)
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To: jazusamo
Treading water? Well..throw the anchor in.
24 posted on 04/01/2020 2:11:13 PM PDT by crz
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To: AdmSmith; AnonymousConservative; Arthur Wildfire! March; Berosus; Bockscar; cardinal4; ColdOne; ...

25 posted on 04/01/2020 2:16:06 PM PDT by SunkenCiv (Imagine an imaginary menagerie manager imagining managing an imaginary menagerie.)
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To: jazusamo

Well MSNBC is the network for the truly moronic. As is CNBC. I’m surprised CNBC that leads viewers to the slaughter on Wall Street, still has viewers.


26 posted on 04/01/2020 3:03:16 PM PDT by Sam Gamgee
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To: Da Coyote

Anyone foolish enough to admit that they view this joke of a newscast dooms themselves to being forever being considered to be the IQ equal of Maxine Waters.


Worth repeating!


27 posted on 04/01/2020 8:35:21 PM PDT by SaraJohnson
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