Maybe Im missing something, but who gives a rats patoot what some morons say about you on Facebook or Twitter? Those people arent likely to be your customers anyway. How is it worse than getting scolded here for saying something dumb? Perhaps its a big deal, but I dont get it.
People make decisions based upon social media. Right or wrong, a social media campaign against a business can hurt the business financially. Leftists understand this fact which is why the social media weapon is wielded so much by criminal leftists (i.e.democrats). It has an effect with virtually no downside or blowback to the attacker.
JoMa