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Census Bureau paying Chinese state-run media outlet to reach Chinese Americans
The Hill ^ | 02 26 2020 | Marty Johnson

Posted on 02/26/2020 11:19:31 AM PST by yesthatjallen

The Census Bureau is paying a Chinese-controlled TV station to run ads promoting this year's census, Axios reports.

The strategy is part of the bureau's overarching 2020 Census Paid Media Campaign, which pays government money to community media outlets to run ads about the census with the hope that the agency is able to reach as many people as possible.

The Census Bureau is not directly running the media campaign. The government agency outsourced the project to marketing firm VMLY&R, which delegated outreach to Asian American audiences to another firm, TDW+Co.

"The 2020 Census Paid Media Campaign decision was made based on a careful and holistic evaluation of multiple criteria within the request for proposal (RFP)," TDW+Co founder Tim Wang told Axios.

CCTV4, the station that will run the ads, is one of a handful of Chinese state-run channels that broadcasts outside of the country.

SNIP

(Excerpt) Read more at thehill.com ...


TOPICS: News/Current Events
KEYWORDS: census; china

1 posted on 02/26/2020 11:19:31 AM PST by yesthatjallen
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To: yesthatjallen

globalism


2 posted on 02/26/2020 11:20:06 AM PST by PGR88
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To: yesthatjallen

So if you have to have a foreign network contact your alleged “citizens”, are they really our co-nationals?

Or just foreigners camping out on our soil?


3 posted on 02/26/2020 11:28:22 AM PST by Regulator
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