Census Bureau spends millions on ad campaign to mitigate fears on excluded citizenship question

The Hill ^ | 02 18 2020 | Justine Coleman

[yesthatjallen]

The Census Bureau is spending millions of dollars on an ad campaign seeking to assure members of the Latino community that their information will not be shared with local or federal authorities.

The ads, which are a part of the bureau’s $500 million campaign, are focused on mitigating fears regarding the now-excluded citizenship question from the 2020 census.

The entire advertising campaign with 1,000 ads will continue over the next five months, including $50 million targeting Latino populations, $40 million focused on African Americans and $20 million on Asian Americans, according to Culture ONE World, a Washington-based ad agency, Politico reported.

Several of the ads are directed at minority populations, particularly the Latino community, because of the bureau’s concerns that the 2020 census will undercount these populations, according to Politico.

A January report from the bureau found fears over a Trump administration-supported citizenship question could decrease the number of Latinos willing to participate. The census count affects redistricting and federal grant spending until 2030.

The ads, focused on reducing anxiety about the citizenship question and stressing the safety of the census, run in Spanish and in markets with high Latino populations. Culture ONE also told Politico that several will air in so-called sanctuary cities, where officials decline to share information with federal immigration authorities.

“I was like you ten years ago,” one of the men in the ad says in Spanish, according to Politico. “I filled [the 2010 census] out and look at me, I’m still here!”

SNIP

[Oatka]

I’d like the people complaining about this to tell me how the US is better off with an inaccurate census count.

Every illegal counted goes towards another Democrat Congressman.

[semimojo]

Every illegal counted goes towards another Democrat Congressman.

There are lots of Republican congressmen in Texas.

You think they only go to blue states?

[snarkytart]

I have seen so many of these leftist progressive Census.gov commercials, they are SJW all the way.