This is the worst PR blunder by a major corporation since Starbuck’s sued a tiny Russian Orthodox monastery for selling a “Christmas Blend” coffee, a description for which Starbucks claimed proprietary rights
Companies do this all the time. It’s their IP and the best way to lose protection is to fail to enforce licensing rules. Don’t believe me? Just go have a KC Chiefs party at a locsl pub or use any other sports team identity without permission.