“Privacy” and “security” are two very different things.
I give Apple kudos for it’s privacy.
Though customers don’t seem to care.
Some of us value privacy and security ...and there is little privacy without security.
Uh, some of us do. The fact that Apple puts as much effort into making their phone unhackable (even with physical access, which is normally 'game over' in the computer security world), is one of the main reasons I use an iPhone rather than something else. I, like many others are willing to pay for that additional level of security.