Apple makes more money by not providing assistance.
Profit rules!
(If the media supports the company.)
I take a differing view...
The Fifth Amendment protects against self-incrimination, which in turn protects the privacy of personal information.
If someone makes a call, it travels over mobile towers or the internet. It is fair game with a warrant.
Apple offers a product that they do not hold the ability to “unlock” because the user alone knows how to unlock it.