Here's a good start. 
Start cutting humorous ads showing people living like the folks in the 1800s if it weren’t for energy. Our side needs to start jerking our knees instead of engaging in bow-tie policy debates with people whose objective is to destroy our way of life.
“Start cutting humorous ads showing people living like the folks in the 1800s if it weren’t for energy.”
Show a commercial pulling away from a photo of a wall thermometer inside a house at 40 degrees and a woman on a bed under 6 blankets and teeth chattering. Better yet show the pet dog shivering on the bed.
Here's a good start.