The MBAs advising them are I’m sure telling them that the younger generation is secular, Liberal, and pro-Gay. And that they need to change their tune before their current customer base dies off.
You can debate whether that’s actually true or not but I guaran-damn-tee you that was the pitch.
That is exactly what's happening. Truett is no longer here so we don't know what he would do during these current times but I'm pretty sure he wouldn't be saying - everyone else is jumping off the cliff so let's join them.